So you’ve got satisfied customers willing to go on the record to talk about how wonderful you are. Great! Now you have some choices to make on how best to communicate that message. You could do a case study, you could add a testimonial quote to your website, or you could create a testimonial video, in which your happy customer will spend a minute or so singing your praises.
Any of these would be a boost to your marketing effort, but the video may be your best option, combined with a case study.
Videos continue to increase in popularity online.