The best approach to lead generation is always to develop a marketing strategy customized for your client base.
Not long ago we convinced a client to switch to email as a primary focus of attracting leads. We acquired a suitable email list, conducted A/B testing on different versions of the same message, and developed content such as blogs and whitepapers to drive prospects deeper into a quest to find out more about the company’s technology solutions.
As a result, we were able to boost the click-through rate of their email marketing from 1% to 3% – and of that 3% nearly 60% became leads. And when we added videos into the mix, we nearly doubled that boosted click-through rate.
Would this work for you? Possibly. Every company is different and the best approach to lead generation is always to develop a marketing strategy customized for your client base.
Perhaps your client base would respond more to blogs or videos. Perhaps webinars or a greater social media presence on LinkedIn would be more beneficial.
What Is the Best Lead Generation Approach For Your Business?
We start with an analysis of your current marketing efforts. Then we’ll create a plan based on the results.
Local Lead Generation
From social media to SEO, 360 has a multitude of strategies for generating local online leads and sales.
360 can help you make sure that every lead is managed appropriately to maximize your return. Even if a local lead isn't ready to buy today, we'll give you the tools and process you need to win their business tomorrow. We'll put a program in place that allows you to further qualify leads, build relationships and make consistent contacts that turn more leads into customers.
Initial consultation is free. If you become a client, 360 offers a selection of pricing plans for your convenience.
If you have questions, or you believe 360 might be a good fit for your marketing needs, we invite you to contact us with questions or to schedule an appointment.