The companies that are most successful in any given profession are often those that are most innovative as well.
That is certainly the case with one of the world's premier international meeting planning companies. With experience gained from thousands of successful events, the company negotiates contracts that have saved its clients millions of dollars.
To stay at the forefront of its field, the company created and introduced new proprietary technologies. The company utilized 360BC Group to update its website to include and promote these new capabilities.
The solution needed to accomplish the following tasks:
- Create updated content to introduce new service capabilities
- Revise company’s marketing plan to promote new services
The features of the solution delivered included:
- New web pages added to the website
- Creation of marketing collateral to reach customers outside the internet
360 completed every aspect of the project on time and under budget. Among the most notable results:
- Achieved a more modern look for the website, allowing the company to better position its expanded capabilities
- Incorporated an easy-to-use content management system to allow their employees to more easily update information on the website
- Integrated a mobile functionality to allow for remote updates to the company’s comprehensive database of hotels, venues and local features essential in planning corporate meetings