The companies that are most successful in any given profession are often those that are most innovative as well.Read More
Most successful midsized companies have achieved a level of recognition in their respective fields that allows them to be competitive at attracting new clients.Read More
The primary goal of marketing is to convince consumers of the quality and desirability of a product or service.
However, sometimes it is equally important to use marketing to inform the general public about a product, and counter any misconceptions that may have developed.Read More
It’s an unfair fact of business that companies with better products do not always generate better sales.
That was the issue facing one leading supplier of environmental control products for institutional and commercial applications.Read More
When a company changes its name, there’s a particular challenge in retaining the customer base from its previous identity, while “starting over” as a new entity and seeking to reach a wider range of clients.Read More
Marketing is not a venture with a start and a finish, like opening a new location or introducing a new product. It’s an ongoing process that must adapt with each business and each industry, so it is always well positioned to promote new ventures (such as that new location or new product).Read More
In the world of product development it is no longer enough to create high quality products. Retailers are interested in seeing the total package – strong promotional websites, branding across markets and popular social media entities.Read More
Creating a social media page has been likened to throwing a party. To do it successfully you have to invite people to come and give them a reason to stay. Of course, for businesses social media is about more than entertaining – it’s a way to connect with customers and increase sales.Read More
A Fortune 100 multinational corporation has become one of the most trusted providers of a variety of consumer products.Read More