March 11th 2018by David Hofstede
It doesn’t seem that long ago that businesses were just discovering the marketing possibilities of social media. For some companies, it has since become the primary means of communication with…
March 1st 2018by David Hofstede
Last year, 360 inaugurated two new business pursuits: Government contract bids (now handled by our sister company, 360Civic), and social media marketing and monitoring. These services were not part…
February 22nd 2018by David Hofstede
Every marketing company believes they have a particular specialty or competitive edge. At 360, customers keep telling us that we are easy to work with, which is always great to hear. Marketing is at…
February 5th 2018by David Hofstede
Did you know that 80% of your company’s future revenue might come from just 20% of your existing customers? That number will vary depending on the type of product or service you offer, but there is…
January 21st 2018by David Hofstede
When companies prepare social media content, they don’t always include LinkedIn as part of their promotional strategy. Most have a LinkedIn company page, but it’s a pretty basic listing with some…
January 17th 2018by David Hofstede
For most companies the ultimate goal of marketing is sales, and sales are dependent on experienced and enthusiastic salespeople. The keys to hiring a successful outside salesperson are following a…
November 30th 2017by David Hofstede
360 has helped clients with tradeshow preparation and marketing for more than a decade. With 360 you’ll have a marketing partner before, during and after the show. We’ll let attendees know where you…
November 30th 2017by David Hofstede
One of the biggest challenges faced by new companies, as well as smaller companies vying for business against larger competition, is simply getting customers to take a chance on an unfamiliar brand…
October 21st 2017by David Hofstede
Marketing is important. Search engine optimization is important. Most companies realize this, but many of them approach these strategies as separate challenges, handled by different employees or…
October 21st 2017by David Hofstede
October is Halloween month, a time when people enjoy seeking out the sensations that scare them. But let’s bypass the usual frights – vampires and zombies and killer clowns – and confront something…

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