While Facebook has lost many users to other social media platforms, such as Instagram and Snapchat, its Facebook Messenger application continues to thrive.  Among smart phone owners, 78% use Facebook Messenger. More than 1.3 billion users exchange more than 8 billion messages each month.

This is a promising opportunity to increase sales and enhance customer experiences with your company’s brand – especially if your customer demographic includes the over-55 crowd that still prefer Facebook to other platforms.

Related: Social Media Marketing Trends for 2018

Messenger allows customers to contact companies on a more personal level, and to often receive a quicker response than email or a contact form on a website. For companies, this is another opportunity to:

  • Answer questions
  • Give suggestions
  • Resolve complaints or concerns
  • Create sales funnels
  • Send downloadable resources
  • Suggest products
  • Ask for feedback

On top of these options, businesses can structure their messaging strategy with automated messages (a chatbot), with a live employee, or a mix of both. With automated chatbots you can customize messages and send nearly instant responses at any time of day. When a live employee interacts with customers, it decreases friction levels compared to emails and allows for personal one-on-one interaction in a private setting.

Businesses with company Facebook pages also have the option to purchase Facebook Messenger ads with the following options:

  1. Run an ad that displays between a Facebook user’s messages in his or her inbox on the Messenger app
  2. Create Click-to-Messenger ads that start conversations when discovered and clicked on a user’s Facebook feed
  3. Re-target users who have already contacted your company through Messenger with a sponsored message

These unique Messenger options are great ways to experiment with new online advertising methods.

Messaging apps are poised to become the world’s biggest marketing channel in the next 5-7 years. Facebook Messenger is an ideal platform for creating conversations and building relationships, which are vital tools towards developing loyal customers and trust for your brand. If your business is interested in integrating Facebook Messenger and enhancing your overall social media strategy, contact us to see what ways 360Biz can help you improve your online marketing presence.

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