Ron brings decades of expertise in marketing, advertising and e-commerce strategies to 360 BC Group.
With an impressive resume that includes executive titles at computer peripherals and franchising corporations, Ron has an extensive background in marketing, sales and technology strategies.
Prior to 360 BC Group, he spent 10 years as the senior vice president and chief marketing officer for the world’s largest franchisor of printing and small business services, Franchise Services, Inc. Ron oversaw the development of the company’s national advertising campaigns, marketing implementation and industry-leading websites and e-commerce infrastructure. His ability to utilize leading-edge technology to accomplish solid marketing objectives helped grow the company and allowed it to venture into new products and service offerings.
Beyond his experience in the corporate environment, Ron also founded one of the nation’s first digital graphics companies, Expressions Unlimited. The company was a pioneer in the conversion of typesetters and color separators to Macintosh-based systems.
In addition to SEO Exposed, Ron is also the author of Beyond Search Engine Optimization: Bringing Profits to Your Website (with Bridget DiRico), Optimize Your Results, Not Just Your Website (with William Tanner) and Catching the Dollar: A Small Business Marketing Bible.
A licensed pilot, Ron enjoys flying to meetings rather that fighting the Los Angeles traffic.