What Scares You Most About Marketing?

blog-strategy2

October is Halloween month, a time when people enjoy seeking out the sensations that scare them.

But let’s bypass the usual frights – vampires and zombies and killer clowns – and confront something truly terrifying: marketing strategy.

Many companies are hesitant to adopt a marketing plan or change their marketing approach, and that reluctance is based in real-world fears about getting it wrong, and what that will mean for the business.

But if you don’t face this fear, the repercussions could be even more serious.

Let’s take a closer look at what scares people most about marketing, and how to make those fears less intimidating.

I’m Afraid to Get Started

This is a big one, especially for new companies. Too many anxieties about how a marketing plan will make or break the business can lead to paralysis in putting ideas in motion. To conquer this fear, start by reminding yourself of the confidence you have in the product or service you provide. If you didn’t believe it filled a need in the market, you would not have launched the company in the first place.

Next, take a closer look at how other, successful companies like yours have promoted themselves. Follow their lead – and if you’re still not sure, call in help from an established marketing company that can focus full-time on promoting your brand, so you can concentrate on running the business.

I’m Afraid I Don’t Know Enough About Marketing

See previous answer. You don’t have to be an expert at everything. That is why marketing companies exist – choose one (like us) that is willing to guarantee its results.

I’m Afraid My Strategy Won’t Work

Then try something else. We don’t wish to dismiss this anxiety, but the fact is marketing is all about trial and error. That’s why, for example, we use A/B testing in the marketing emails we send out to our client’s customer base. We analyze the results, discover which email generated more responses, and then test that one against a new alternative. We do the same with social media, and acquire data that gives us a clear picture of what that customer base wants, and what questions they have. This information then becomes the basis for other marketing collateral, such as brochures and videos.

Some of the most successful marketing campaigns deliver a 3% conversion rate. That means the campaign failed with 97% of those exposed to it. So what? The fact that 3% delivers enough business to keep your doors open is a good thing. If you don’t get that rate of return the first time, learn from it and try again – eventually, you’ll make the right decisions that will deliver sales.

Of course, markets change and new competition is always a challenge, which is why marketing is a never-ending process. Scary? Not with an experienced marketing firm with a proven track record by your side.

Sign up for a Free Analysis of Your Current Marketing Strategy from 360 – No Strings Attached


Leave a Reply



Contact Us


Contact us however you prefer:

Email Us using the form to the right.

Call Us: 949.916.9120 or Toll Free 877.360.2492

Fax Us: 949.608.3663 or Toll Free 866.551.0739


Contáctanos en Español

Nosotros hablamos Español y tenemos experiencia en mercadeo para la población Hispana. Llámanos, o manda un correo electronico.


Subscribe to Our Marketing Newsletter

We offer a regular email newsletter focused on growing your business. Please see our online privacy statement which outlines how we never sell, barter or use your email address for any other purpose than to send you our email newsletter.


Click here to subscribe

Fields marked * are required.

First Name: *

Last Name: *

Company Name:

Email: *

Phone:

Message: *

Captcha: *


Subscribe to our free marketing newsletter


Just what you need, another email. Well, maybe just one more.

Our regular email newsletter features information on how to market your business, tips for increasing sales, selling more to current customers or retaining customers. We also profile exceptional companies who have solved marketing challenges.

To subscribe, simply complete the form below and submit it. Our privacy policy is very straight forward and strict: we will not sell, barter or disclose your email to any other company or entity. We will only use your email for sending the newsletter, unless you explicitly give us permission to use it to contact you, when and if you become a client.

Fields marked * are required.

First Name: *

Last Name: *

Email: *

Phone:

Captcha: *


Subscribe to our Free Security Newsletter


Our monthly newsletter, Cyber-Safe, offers articles and tips on how to protect your information online and lower the risk of identity theft. To subscribe to this free online publication, enter your information below:

Fields marked * are required.

First Name: *

Last Name: *

Email: *

Phone:

Captcha: *