Marketing With Animation


Use Animated Videos To Promote Your Brand

We’ve written before about the importance of adding video to your website. It’s a remarkably effective marketing tool that is perfect for reaching website visitors, particularly those that access your site from mobile devices.

One reason why more sites haven’t added video is they tend to think of these productions in terms of movies – really short movies, yes, but ones that still require cameras and on-air talent and locations and a lot of other stuff that costs money.

360 provides a turnkey marketing video service to alleviate these concerns at a cost you can afford. But there is another alternative – animation.

These are just some of the reasons why animated videos work so well in promoting almost any product or service.

1. Universal Reach: Didn’t we all grow up watching cartoons? These line drawings speak a language we all understand – young or old, male or female, PhD or high school dropout.

2. Easy Processing: One of the advantages of video is how it allows viewers to quickly absorb information in a passive mode. For many of your site’s visitors, animation will be preferable to reading paragraphs of copy as a way to learn about your brand, products or services.

3. Creative Liberty: Live-action videos can be expensive, especially if you get imaginative or ambitious in your ideas. But even with simple line-drawn animation, there are endless ways to express concepts both concrete and abstract.

4. It’s Fun: A customer is more likely to create an emotional bond with a brand that has a fun approach to marketing. Obviously this won’t apply to every industry (nobody likes a funny funeral director) but when appropriate this is a great way to capture public interest.

5. It’s Easier: All you need to produce a winning animated video is a good idea and a good graphic artist. Yes, both can be tough to find. But if you don’t have a talented graphic designer and artist on your team, we do. Check out the animated videos on our site, and then contact us about how we can create a video to your specifications.


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