LinkedIn: Good for Business, Bad for Sharing Cat Photos


When businesses consider a social media strategy, they sometimes fail to consider LinkedIn. They may have a presence there, but it’s viewed differently because LinkedIn isn’t one of the ‘fun’ platforms. It doesn’t have the blunt give-and-take of Twitter, or the colorful photo galleries of Instagram, or the birthday messages and personal touch of Facebook.

And that’s as it should be. LinkedIn is all business, and with each passing year it has become a more prominent forum for business leaders to build a following with clients and other industry personnel. This platform was designed to help business people find new prospects and customers. This is where you share corporate titles and employers, not favorite movies and online games. LinkedIn was built for online networking, and that’s why it works.

One Client’s Experience

We recently launched a LinkedIn-based sponsored content campaign for one of our Fortune 500 clients.

The company has hundreds of products and numerous subsidiary brands around the world, so our strategy incorporated sponsored posts with an international reach, with particular focus on Showcase followers. We researched audience identifiers, wrote content and assessed its impact through A/B testing, and adjusted accordingly based on the results.

At the end of the program we increased their followers from about 350 to more than 6,500.

Can we do this for you? Let’s talk about it

Getting Started with LinkedIn

If it’s time to bolster your LinkedIn presence, here are two ways to get started.

PPC (sort of)

LinkedIn offers a variation on the PPC model, where ads are loaded based not on search results, but by type of company or title of personnel. This approach is obviously more targeted than what is possible with Google, so your ads stand a better chance of appearing under optimal circumstances.

Groups

LinkedIn hosts dozens of forums themed to various professions and industries. Some are open and others are by invitation only (though if you work in the industry that should not be an issue). Joining these groups and participating in the discussions builds exposure for your company with prominent executives in your field.

Need help? 360’s social media experts can set up your LinkedIn page and supply blogs, articles, videos – whatever you need. Contact us today for a free assessment of your current social media strategy, or to discuss a sponsored content campaign on LinkedIn.


Leave a Reply



Contact Us


Contact us however you prefer:

Email Us using the form to the right.

Call Us: 949.916.9120 or Toll Free 877.360.2492

Fax Us: 949.608.3663 or Toll Free 866.551.0739


Contáctanos en Español

Nosotros hablamos Español y tenemos experiencia en mercadeo para la población Hispana. Llámanos, o manda un correo electronico.


Subscribe to Our Marketing Newsletter

We offer a regular email newsletter focused on growing your business. Please see our online privacy statement which outlines how we never sell, barter or use your email address for any other purpose than to send you our email newsletter.


Click here to subscribe

Fields marked * are required.

First Name: *

Last Name: *

Company Name:

Email: *

Phone:

Message: *

Captcha: *


Subscribe to our free marketing newsletter


Just what you need, another email. Well, maybe just one more.

Our regular email newsletter features information on how to market your business, tips for increasing sales, selling more to current customers or retaining customers. We also profile exceptional companies who have solved marketing challenges.

To subscribe, simply complete the form below and submit it. Our privacy policy is very straight forward and strict: we will not sell, barter or disclose your email to any other company or entity. We will only use your email for sending the newsletter, unless you explicitly give us permission to use it to contact you, when and if you become a client.

Fields marked * are required.

First Name: *

Last Name: *

Email: *

Phone:

Captcha: *


Subscribe to our Free Security Newsletter


Our monthly newsletter, Cyber-Safe, offers articles and tips on how to protect your information online and lower the risk of identity theft. To subscribe to this free online publication, enter your information below:

Fields marked * are required.

First Name: *

Last Name: *

Email: *

Phone:

Captcha: *