Introducing Our New Book on Search Engine Optimization

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At 360 we like to say that we wrote the book on search engine optimization – because we really did. And now we’ve done it again.

Back in 2010 we published Optimize Your Results, Not Just Your Website, a book on how companies can use SEO to transform their websites into effective tools for generating leads, sales and profits. But technology evolves rapidly, and a lot has changed since then.

That’s why Ron Zayas, our company’s co-founder and the author of the 2010 book, has written SEO Exposed: The Secrets To a Better-Performing Website. It’s not so much a revision of the first book as a new approach to SEO that reflects how websites are tracked, ranked, promoted, and sometimes punished by prominent search engines, particularly Google.

The book also offers suggestions for how to make changes to a website that can improve its search engine ranking.

Of course, if you’re like most companies trying to get sales and leads online, you really don’t need long technobabble dissertations on crawl frequencies, meta keywords and click-through rates. All you want is more traffic.

We get it. That’s why this book is written for anyone, with or without IT experience, who just needs to create a website or change an existing site to make it more profitable. It doesn’t matter if you are in the private or public sector, selling to other businesses or straight to consumers, the basics of SEO are the same. And where they differ, the book points that out.

Yes, 360 BC Group does provide SEO services, and we’re really good at it. But you don’t have to become a client to read SEO Exposed: The Secrets To a Better-Performing Website. Whether you choose to hire an outside company or handle SEO yourself, it’s still important to know the basics of how this stuff works.

For a Limited Time: Get the Book At Amazon for Just 99 Cents

We’re making the first 100 downloads of the book available for just 99 cents – get yours now

And if you would like to get an even better return on that modest investment, leave a positive review of the book on amazon.com and we’ll send you a $5 Starbucks gift card. Just let us know when the review is posted, and where to send the card.


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