Fine Tune Your Lead Nurturing


For many businesses, lead nurturing ranks at the very top of the priorities list. So how those leads are nurtured is significant.

But before you look into nurturing, it’s smart to determine how you get leads in the first place – do they come primarily from a form on your website, or from your email marketing efforts? Most companies utilize several lead acquisition channels simultaneously, and that’s fine. But not every strategy will be equally successful.

Once you know which method is working, fine-tune that lead path by expanding your efforts. You can also improve your closing percentage by routing leads to the salesperson best qualified to deal with particular types of potential clients. You may have one person who is better at turning borderline leads into sales, and another with a higher success rate on leads for a specific product or service.

360 Can Help

Our lead nurturing services can help you find out where most of your leads are coming from, as well as how many prospects you’re losing with your current strategy. For instance, do you know how many people get to the form on your site and bail out at that stage?

We will analyze your site, your CRM system, and your webstats to find out what is working for you and what is not.

Here are three more proven tips that can also help improve your lead nurturing process:

Personalized Emails

Mass mailings are more effective if they read like personal correspondence instead of a generic pitch.

Follow Up

Always respond quickly (as in 24 hours) to every contact and every inquiry. Yes, this is obvious – but so many companies get distracted and lose these leads.

Meet Each Prospect’s Needs

If you are reaching out to a potential client, we assume you are doing so because you believe your product or service can help them. If that’s the case, make that your sales pitch instead of just rattling off the same list of benefits everyone receives. What issue can you solve for that person? Lead with that information and the nurturing should be easier.


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