Operations

Sometimes it seems it’s all about making the sale. But there are other aspects of your business that are just as important, from day-to-day decisions to long-term strategies.

How to Be Your Own Best Reporter

Posted: July 15, 2013

Many companies rely on public relations to get their messages delivered to key audiences through external media outlets. While this is a critical aspect of successful marketing, public relations doesn’t guarantee coverage, nor does it guarantee the communication of your message. Depending on your goals, industry and situation, a company-published newsletter, website or other publication […]


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Seasons Change – And So Do Webstats

Posted: June 17, 2013

If spring is a time of renewal, summer is associated with vacation. But in addition to the one or two weeks (or more if you’re in politics) away from the office, the summer months evoke a listlessness and hot weather doldrums that has everyone moving – and working – a little slower. Why not use […]


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Who can benefit from Public Relations?

Posted: May 17, 2013

When many companies think of public relations (PR), they think about high-priced consultants helping large companies manage damage control from scandals or disasters. But for many small- and mid-sized companies, PR is an effective way to build brand awareness and ultimately drive sales. Plus, PR materials are also appropriate to post on your website and […]


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Decision-Making, Roadblocks to Growth

Posted: April 15, 2013

Being entrepreneurial means being driven, results-oriented and a confident decision-maker. While these characteristics are what got your company off the ground, they can also cause your company’s growth to stall. The greatest weakness of most entrepreneurs is their inability to let go of the day-to-day decision-making. Instead of drawing on the skills and talents of […]


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What’s New?

Posted: February 15, 2013

Did you ever visit a company website that was still promoting a Christmas special in March? Or one with a blog that was last updated in 2010? You’d be surprised how often this happens. Or perhaps you wouldn’t, if your company’s site also hasn’t been updated in far too long. Getting an effective website launched […]


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