Marketing

Marketing is at the core of what we do. Our team of marketing experts has created a wealth of resources on every aspect of the marketing process – from website copy and videos to lead generation and search engine optimization.

Why Video is Now Essential to Your Marketing

Posted: July 22, 2015

We’ve discussed in previous blogs how videos should be part of your marketing strategy. But if you’re still on the fence, a recent article from the website Customer Think should prove inspiring. The piece rounds up statistics from a variety of sources that proves how effective video marketing can be in our busy, short-attention-span world. […]


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Is Your Company Prepared for “Mobilegeddon”?

Posted: May 19, 2015

Has your business picked up in the last couple of months? Ours did – in fact, we’ve seen a 15% increase in form submissions. Many of our clients have reported similar improvements. Why? Because we (and they) were ready for the latest changes in Google’s algorithms, which focused exclusively on mobile websites. Is Your Website […]


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Reputation Management – and Rotten People

Posted: March 2, 2015

You may have read about the recent “revenge porn” trial in San Diego, where the man who created the website ugotposted.com now faces up to 20 years in prison. The site provided a place for angry ex-spouses and lovers to post explicit photos of the person who broke up with them. Its jail-bound founder would […]


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Hiring? Great! Now, Don’t Forget About Marketing

Posted: January 14, 2015

As we indicated in a previous blog, last year ended with some encouraging signals from the job market. Thankfully, that trend has continued into the new year, with no signs of slowing down. If your business is one of those that are adding staff or hiring additional salespeople, you are likely doing so with the […]


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Introducing…The 360 Smart Marketing App

Posted: July 1, 2014

If you are a regular reader of these blogs, you know that we like to share the things we’ve learned about marketing, technology, online security and other issues. The objective is to help your company, whether you are a client or not. Over the years, we’ve created hundreds of articles, blogs, whitepapers and videos about […]


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When Personalization Gets a Little Too Personal

Posted: March 1, 2014

Read any article or blog on successful marketing, and at some point you’ll probably see a tip on tailoring your message to each recipient as specifically as possible. Customers and prospects prefer to receive a message that seems meant for them, instead of a mass mailer making the same pitch to 10,000 other people. But […]


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Crafting A Case Study

Posted: October 18, 2013

If you’ve had satisfied customers, case studies should be a part of your website and your marketing strategy. Testimonials are also important, but a case study offers a chance to explore in more detail how your company is responding to its customers’ needs. Formats for case studies may vary – but usually the objective is […]


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Is Direct Mail Dead?

Posted: September 2, 2013

Guess who needs money again? It’s the US Postal Service. They’re headed for an $18.2 billion annual budget deficit by 2015, and are looking at a variety of measures to get their financial house in order, from eliminating Saturday delivery to closing branches. Why is this happening? Email is the main culprit – instantaneous communication […]


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Publishing a contributed article

Posted: June 3, 2013

Nobody knows your business better than you, and you have a lot of information to share. But how do you get that information published for your customers and prospects to see? And, more importantly, how do you leverage the credibility of editorial content to increase interest in your company and its products or services? One […]


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The Competitive Analysis: Have You Positioned Your Company So Prospects Can Find You?

Posted: February 1, 2013

Every day, it’s possible that somewhere a customer wants to purchase the product or service your company provides. You may not know where they are or how they plan on finding a company to fulfill their need, but you should make certain that when they start looking, they will be able to find you. Driving […]


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