Blogs, Articles and Resources

We pride ourselves on being a resource for small and mid-sized businesses. In this section you will find articles on how to improve key parts of your marketing, sales or technology efforts.

Blogs

Add Video to Your Site (Just Like We Finally Did!)

Posted: April 26, 2017

Are you familiar with the adage “Do as I say, not as I do?” It simply means that a lot of people (and companies) are capable of offering excellent advice, even if they don’t always act on that wisdom themselves. Case in point: adding video to a B2B website. It’s a smart thing to do. […]


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B2B Marketing in 2017: Which Content Should You Focus On?

Posted: April 6, 2017

Yes, we know 2017 is almost 25% over. But that’s a good time to take a fresh look at your marketing efforts, and find out what is delivering quality leads, and what has amounted only to wasted time and effort. A 360 Success Story Not long ago we convinced one of our telecommunications clients to […]


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The Importance of Renewal Marketing for Customer Retention

Posted: March 30, 2017

Once your company has acquired a new customer, how much effort do you put into keeping that customer? For most companies that answer is “not much.” The assumption, perhaps, is that if the customer is satisfied with the product or service provided, he or she will come back automatically when they require it again. But […]


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360Civic: A New Source for Public Sector Solutions

Posted: February 23, 2017

Over the past decade 360 Business Consulting has served both private sector and public sector clients. While school districts, utilities, and government agencies have requirements different from those of companies that sell goods and services, all of these entities share one common aspect – the desire for projects to be completed on time and on […]


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Boosting the Connection between Marketing and SEO

Posted: February 9, 2017

Marketing is important. Search engine optimization is important. Most companies realize this, but many of them approach these strategies as separate challenges, handled by different employees or departments. But quality marketing content is what drives your SEO efforts, so the goal should be to align these objectives for maximum impact. How? Here are some ideas […]


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Articles

Native Advertising

Posted: May 24, 2017

Sometimes the most effective online ads are the ones that don’t look like ads. Find out how you can leverage native advertising to reach more prospects and customers.


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Boosting Sales to Your Current Customers

Posted: April 20, 2017

Check out these three tips for selling more to the customers that already know and love your company.


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Bad Online Review? Here’s What to Do!

Posted: April 17, 2017

Here are three tips for turning someone’s frown upside down – or at least limiting the damage of a dissatisfied customer.


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Can Your Company Hit Page One on Google?

Posted: April 17, 2017

Find out which content changes can boost your website’s search engine ranking.


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Leveraging LinkedIn with Profile-Boosting Content

Posted: October 20, 2016

When companies prepare social media content, they don’t always include LinkedIn as part of their promotional strategy. Most have a LinkedIn company page, but it’s a pretty basic listing with some names and dates and a brief overview of products and services provided. If that sounds familiar, you can do better, especially if you are […]


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