Blogs, Articles and Resources

We pride ourselves on being a resource for small and mid-sized businesses. In this section you will find articles on how to improve key parts of your marketing, sales or technology efforts.

Blogs

Create a Website Banner

Posted: August 3, 2017

Recently our sister company, 360Civic, unveiled a new service for public sector websites that converts a simple text message into a website banner.   In an emergency situation, when it is imperative to quickly getting important information out to the public, this service allows anyone with site admin access to write a text message from […]


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When Is the Right Time To Rebrand?

Posted: July 27, 2017

Rebranding your company is a big step, and one that should not be taken lightly. However, there are times when doing so can be beneficial, and there are ways to implement this change that can minimize any disruption in business. We have first-hand knowledge of this topic. The company that has been 360 Business Consulting […]


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Marketing With Animation

Posted: July 20, 2017

Use Animated Videos To Promote Your Brand We’ve written before about the importance of adding video to your website. It’s a remarkably effective marketing tool that is perfect for reaching website visitors, particularly those that access your site from mobile devices. One reason why more sites haven’t added video is they tend to think of […]


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Are You Certain Your Website is ADA Compliant? (Whitepaper)

Posted: June 22, 2017

ADA compliance — or compliance with several government regulations regarding website access including Section 508 of the Rehabilitation Act of 1973, as amended in 1998 and 2017 — is generally regarded as a box on a checklist in the design and creation of many websites. But is that level of attention enough to satisfy the […]


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Add Video to Your Site (Just Like We Finally Did!)

Posted: April 26, 2017

Are you familiar with the adage “Do as I say, not as I do?” It simply means that a lot of people (and companies) are capable of offering excellent advice, even if they don’t always act on that wisdom themselves. Case in point: adding video to a B2B website. It’s a smart thing to do. […]


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Articles

Native Advertising

Posted: May 24, 2017

Sometimes the most effective online ads are the ones that don’t look like ads. Find out how you can leverage native advertising to reach more prospects and customers.


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Boosting Sales to Your Current Customers

Posted: April 20, 2017

Check out these three tips for selling more to the customers that already know and love your company.


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Bad Online Review? Here’s What to Do!

Posted: April 17, 2017

Here are three tips for turning someone’s frown upside down – or at least limiting the damage of a dissatisfied customer.


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Can Your Company Hit Page One on Google?

Posted: April 17, 2017

Find out which content changes can boost your website’s search engine ranking.


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Leveraging LinkedIn with Profile-Boosting Content

Posted: October 20, 2016

When companies prepare social media content, they don’t always include LinkedIn as part of their promotional strategy. Most have a LinkedIn company page, but it’s a pretty basic listing with some names and dates and a brief overview of products and services provided. If that sounds familiar, you can do better, especially if you are […]


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