Blogs, Articles and Resources

We pride ourselves on being a resource for small and mid-sized businesses. In this section you will find articles on how to improve key parts of your marketing, sales or technology efforts.

Blogs

The Contest as a Marketing Strategy

Posted: November 30, 2017

One of the biggest challenges faced by new companies, as well as smaller companies vying for business against larger competition, is simply getting customers to take a chance on an unfamiliar brand. Clever pitches and big discounts can be effective, but one other strategy is too often overlooked – the contest. We’ve used this approach with […]


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Tradeshow Management: A Turnkey Solution

Posted: November 30, 2017

360 has helped clients with tradeshow preparation and marketing for more than a decade. With 360 you’ll have a marketing partner before, during and after the show. We’ll let attendees know where you’ll be and explain why they should visit your exhibit. Next, we prepare you for the show with marketing training that optimizes your […]


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What Scares You Most About Marketing?

Posted: October 20, 2017

October is Halloween month, a time when people enjoy seeking out the sensations that scare them. But let’s bypass the usual frights – vampires and zombies and killer clowns – and confront something truly terrifying: marketing strategy. Many companies are hesitant to adopt a marketing plan or change their marketing approach, and that reluctance is […]


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Introducing Our New Book on Search Engine Optimization

Posted: October 20, 2017

At 360 we like to say that we wrote the book on search engine optimization – because we really did. And now we’ve done it again. Back in 2010 we published Optimize Your Results, Not Just Your Website, a book on how companies can use SEO to transform their websites into effective tools for generating […]


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Fine Tune Your Lead Nurturing

Posted: September 28, 2017

For many businesses, lead nurturing ranks at the very top of the priorities list. So how those leads are nurtured is significant. But before you look into nurturing, it’s smart to determine how you get leads in the first place – do they come primarily from a form on your website, or from your email […]


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Articles

What We Do – And How We Can Help You

Posted: July 14, 2017

View our ‘elevator pitch’ – no elevator required!


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Native Advertising

Posted: May 24, 2017

Sometimes the most effective online ads are the ones that don’t look like ads. Find out how you can leverage native advertising to reach more prospects and customers.


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Boosting Sales to Your Current Customers

Posted: April 20, 2017

Check out these three tips for selling more to the customers that already know and love your company.


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Bad Online Review? Here’s What to Do!

Posted: April 17, 2017

Here are three tips for turning someone’s frown upside down – or at least limiting the damage of a dissatisfied customer.


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Can Your Company Hit Page One on Google?

Posted: April 17, 2017

Find out which content changes can boost your website’s search engine ranking.


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